I find where customers drop off between looking you up and calling you, then fix it: the website, the Google profile, reviews, follow-up and tracking. One person from diagnosis to done.
Book a callA scan of performance, SEO, content, tracking and conversion signals. It returns a grade for each and the two or three findings worth fixing first.
Up to 2 minutesNo accountNo card
The scanner sees what a crawler can reach. It cannot follow an inquiry through your inbox or explain why a competitor is easier to choose. That read is manual. It is where the work starts.
The profile, website and relevant directories tell the same story.
ConsistentRecent work is not reflected in the public review record.
Needs attentionThe listing sends a customer to a form where they expect a call.
DisconnectedA booking platform address is standing in for the business website.
Rented groundThe site does not clearly identify the business for search systems.
MissingCompetitors appear in relevant answers. The business is absent.
Visibility gapAnalytics is installed, but the actions that matter are not configured.
IncompleteInquiries arrive in separate inboxes without a shared next step.
DisconnectedThe phone is quieter. Good customers stopped showing up. Before buying another campaign, find where the path breaks.
The work is good. The information around it is incomplete. Search, maps and AI answers have little to go on, so the path ends before it starts.
What I inspectA customer should not have to decode what you do. When the page leads with vague claims or leaves the offer buried, the visitor does the work. Then they leave.
What I inspectBeing considered is not the same as being trusted. A dated site, thin proof or a difficult booking flow can put doubt between the visit and the decision.
What I inspectA form submission is not a finished handoff. If the message waits in an inbox with no owner and no next action, the marketing did its part and the system lost the thread.
What I inspectIt starts with the audit, which is free and yours to keep. The work begins where the most people are dropping off, and other pieces get added when there is a reason for them.
Built from scratch or brought up to standard: fast, mobile-first and written to turn a visit into a call.
Optimized, complete and consistent everywhere your business is listed.
The technical groundwork and the content that make you easier to find on Google and in the answers.
Real reviews from real customers, asked for at the right moment. Never purchased, never gated.
Calls, texts and forms in one inbox, with automated acknowledgement and missed-call follow-up.
Not case studies written after the fact. Every figure is sourced to the system that reported it, with the screens to check it yourself in the case studies. Clients stay unnamed until they say otherwise.
First-time downloads, search impressions and active subscription plans all moved over the last 90 days, each verified against Search Console or App Store Connect. No ad spend ran in the window.
Profile impressions, direction requests and mobile search visibility all moved, verified against Google Business Profile, plus organic search, AI-crawler traffic and a fresh local map rank scan.
The person who scopes it is the person who builds it.
Scope, build and accountability sit with one person. When something is wrong, you are already talking to whoever can fix it.
I diagnose it and I write the scope. Nothing gets built before that is agreed in writing.
I work on the site, the listings, the tracking and the words.
You reach me directly. I already know the work.
The audit either way. Accounts and data in your name, per the agreement.
I can put readable, consistent information in front of the systems that decide. I can show you what changed. The verdict belongs to somebody else.
How the site is built and what it says.
Google’s ranking decisions.
The accuracy of listings and public information.
Which businesses an AI answer names.
Structured data and the content a crawler can read.
The reach a platform gives a post.
The inquiry path and the follow-up process.
Whether a customer is ready to act.
Measurement that is checked before it is trusted.
What a competitor decides to spend.
I have worked inside agencies and on in-house marketing and sales teams, building websites, campaigns, measurement and the processes behind them.
I started Pfender Marketing Co. to bring that range directly to owners and founders who make the decisions themselves. The shop is new. I am not.
The work is AI-augmented and human-led. The tools carry the volume. The judgment, the scope and the decision about what is worth building stay with me.
“When I am a fit, you work with me from diagnosis through implementation. When I am not, I will say so.”