Philadelphia / Websites / SEO / AEO / GEO / Paid / CRM

Get found by the people already searching for what you do.

I help local businesses and app builders get found by the people already searching for them - Google and local search if you are local, the App Store if you build apps. Full-funnel and run by me directly: the listing, the reviews, the site, the paid search, and a CRM so you see what drives customers. When the engagement ends, the engine stays with you.

See the system
✓ Complimentary audit to start✓ No long-term contracts✓ You work with me directly
See where your website is leaking. Ready
audit.pfendermarketing.com

A 60-second scan of your site and marketing stack. It flags where budget, attention, and revenue are leaking - the same first pass I run before any engagement.

Tracking & analytics SEO fundamentals Page-speed signals Funnel wiring
Want Joe to walk you through these findings on a 30-min call?
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Custom Web InfrastructureGo-To-Market StrategySearch & AI VisibilityLocal Market DominanceApp Store OptimizationOmnichannel Paid AdsTech Stack ConsolidationCRM & Workflow AutomationClosed-Loop AttributionCustom Web InfrastructureGo-To-Market StrategySearch & AI VisibilityLocal Market DominanceApp Store OptimizationOmnichannel Paid AdsTech Stack ConsolidationCRM & Workflow AutomationClosed-Loop Attribution
4.
Disciplines under one roof - web, search, paid, CRM
90d
From audit to a launched, tracked, full-funnel system
1.
Operator - you work with me directly, start to finish
10+
Years inside agencies and in-house teams in the funnel
01 / The diagnosis

Different businesses. Same kind of leak.

Founder-led businesses cluster into four shapes. The surface differs - the underlying leak is always the same. Money goes in. Attention spills out before it converts.

Local service

BarbersSalonsStudios

Booked by phone, found by word of mouth. Strong work, invisible online. The map and the search results decide who walks in, and right now they point elsewhere.

Leak: Invisible online

Events & ops

PromotersVenuesCoaches

Revenue rides on weekly cycles. Attendees come once and vanish. No follow-up engine means every event starts the audience from zero again.

Leak: No follow-up engine

Brand & product

DTCAppsFounders

A great product with no story and no path to it. Ads spend before positioning is set, so the dollar never compounds. Launch energy leaks before it lands.

Leak: The dollar never compounds

Multi-channel

RetailClinicsB2B

Five tools, none of them talking. Leads scatter across inboxes and spreadsheets. The funnel exists but nobody can see it, so nobody can fix it.

Leak: No single source of truth
Every leak above closes inside one 90-day build
02 / What I install

The whole funnel. One operator.

Most agencies hand you a fragment and call it a strategy. I build every layer of the system and connect them, so the website feeds the ads, the ads feed the CRM, and the CRM tells you what worked.

01
Foundation

Custom Websites

Sites that rank, convert, and load fast. Hand-built on clean code and wired for search the day they go live, not bolted on six months later.

Technical SEOSchema, Core Web Vitals, and crawl-ready structure from the first commit.
AEO / GEOBuilt to be cited by AI search and answer engines, not just ranked.
Local optimizationMaps, Google Business Profile, citations, and review velocity.
Conversion-first buildEvery page mapped to a next step, every step tracked.
02
Positioning

Brand & Go-To-Market

Positioning, messaging, and a launch system that compounds, not a logo and a wish. The framework that took HorseGrid from idea to a launched, patent-pending app.

Positioning & messagingThe leak found, the story sharpened, the audience named.
Brand style guideA system, not a screenshot - colors, type, and voice applied everywhere.
Launch sequencingA dated 90-day plan with owners, channels, and checkpoints.
App Store / ASOStore presence and conversion copy for product launches.
03
Demand

Paid Ads

Every platform, one operator. Built on the website and CRM I install, so spend is tracked end to end and tied back to revenue, not impressions.

Google & SearchSearch, Performance Max, and local campaigns.
Meta - FB & IGCreative testing, retargeting, and lead campaigns.
TikTok & emergingShort-form and new channels where your audience already is.
Full attributionEvery click traced through Tree CRM back to closed revenue.
04
The OS

Tree CRM

The operating system underneath it all. The software I built, install, and run - the engine that turns four marketing channels into one funnel you can actually see.

Unified inbox & pipelineEmail, SMS, Meta DMs, and deals in one conversation record.
Automations & sequencesFollow-up that fires on its own so no lead goes cold.
Events, invoicing, portalsTicketing, QR check-in, Stripe, and branded client portals.
Full-funnel attributionThe number underneath everything - what spend made what money.
03 / The mechanism

Four channels.
One engine.

This is the difference. Every channel I build feeds the same core, and the core tells you what worked. No fragments. No guessing. One connected system you own.

FIG.01 - FULL-FUNNEL OS PMC // SYSTEM_LIVE
01
Input / Owned

Custom Website

SEO · AEO · Local
02
Input / Identity

Brand & Go-To-Market

Positioning · Story
03
Input / Scale

Paid Ads

Google · Meta · Bing · Reddit
04
Input / Community

Organic Social

FB · IG · LinkedIn · Reddit
System live The Engine
Tree CRM
The operating system you own
Analytics Clean Data Segmentation Automation
Output
One Source of Truth
Transparency · Attribution · ROI
04 / The install

From audit to autopilot. In 90 days.

No retainers that drift. A fixed, three-phase build that finds the budget hiding in your stack, wires the engine, and hands you the keys.

01 Days 1 - 30

Audit & Axe

02 Days 31 - 60

Consolidate & Build

03 Days 61 - 90

Launch & Scale

Budget found, foundation set
  • Full-funnel software audit to find the overlap tax.
  • Cut redundant subscriptions and total the freed budget.
  • Positioning, messaging, and the SEO architecture map.
  • Tree CRM installed and pre-loaded.
Stack consolidated, engine wired
  • Custom website live, wired natively into your new OS.
  • Brand system applied across every digital surface.
  • Ad infrastructure and closed-loop tracking stood up.
  • Automations replace the duct-taped tool-to-tool integrations.
Live, tracked, and yours
  • Paid campaigns live, funded by your software savings.
  • Attribution wired end to end inside one source of truth.
  • First numbers read, tuned, and optimized.
  • Keys handed off - the engine is yours.
Data sourced from Zylo, Gartner, and G2 industry research.
05 / The engine, live

I do not rent your operations.
I install them.

Real software I built and run. Tree CRM consolidates the CRM, email, scheduling, and automation you're renting separately into one system you own - so every channel reports to one place and the overlap tax disappears.

Open the live app
Search contacts, deals, tasks... ⌘K
Pfender Marketing Co.
9 Add
1,284 contacts
Good afternoon, Joe Pfender.
3 tasks need your attention today
Thursday, May 21
Monthly revenue
$14.2k
12% vs last month
Total revenue
$208k
from paid invoices
Active clients
12
2 this month
Pipeline value
$71k
28 open deals
Lead pipeline$71k in pipeline
Cold lead 6 Contacted 11 Meeting 4 Proposal 5 Negotiating 3 Won 6
Contact Task Deal Check Inbox3 Schedule AI Assistant
Sales Funnel Total: $71k
Qualified
9 deals
$27k
Meeting
6 deals
$19k
Proposal
5 deals
$15k
Negotiating
3 deals
$11k
Closed Won
6 deals
$22k
Win rate 41% Avg cycle 17 days
Revenue 6M12MAll
DECJANFEBMARAPRMAY
MRR
$14.2k
This month
$14.2k
YTD paid
$86k
Today's Focus
Due today (1)
Send proposal to Harbor CoffeeToday
Upcoming (2)
Review homepage draft - Cedar & Co.1d
Kickoff call with Brightline Fitness2d
Recent Activity AllDealsEmails
Audit run - harborcoffee.co2h
Proposal sent - Northside Studio3h
New lead - Maple Street Dental4h
Invoice paid - Vantage Realty6h
Email sent - Oak & Iron1d
View all →
06 / Recent work

Founder-led businesses. Real installs.

07 / Who built this

Ten years in the funnel. Local First.

A decade inside agencies and in-house marketing + sales teams - building, scaling, sharpening my craft. Long enough to know which problems are real, which are theater, and which only got solved when the operator could run the website, the campaigns, and the software all at once. So I built the software, and I run all of it.

PMC is what I do now. Full-funnel marketing built by an operator who also ships the product. The CRM is the engine. The work is web, search, paid, and human-led, and you work with me directly, every engagement.

Most agencies will sell you more ads. I will show you why the funnel leaks, then install the system that fixes it, so the next dollar does more work.

Joe Pfender - Founder & Full-Funnel Operator
Joe Pfender / Manayunk
08 / Pick the door

Two paths. Same operator.

Tree CRM · Beta 50 founding seats

Join the Tree CRM beta

The operating system I install for clients, open to 50 founding users at no cost while it is in beta. The full workspace, real data, and a direct line to me.

  • The full Tree CRM workspace - leads, deals, events, and messaging
  • At no cost through the beta, no card required
  • Your feedback shapes what gets built next
  • Onboarding and support direct from me
Claim a beta seat →
Audit

Run the marketing audit

Drop your URL and the tool scans your site and software stack in about 60 seconds - the same first pass I run before any engagement. Complimentary, no engine required.

Your site, scanned live
Ready
Enter a URL to see the highest-leverage leaks, named and ranked. Tracking, SEO, page-speed, and funnel wiring all checked.
09 / Or just reach out

Skip the scan. Send your details.

Not ready to run the audit? Tell me about your business and I will reach out to talk through where your funnel is leaking.

Book a discovery call