/SERVICES - THE STACK

Marketing services run by the operator, not handed off.

Strategy, build, and ongoing motion. Run directly by Joe Pfender. AI-augmented where it helps. Human-led everywhere it matters. Everything I install you own and keep when the engagement ends.

Book a callSee what I install
✓ Audit blueprint in 48 hours✓ No long-term contracts✓ You work with me directly
See where your website is leaking. Ready
audit.pfendermarketing.com

A 60-second scan of your site and marketing stack. It flags where budget, attention, and revenue are leaking - the same first pass I run before any engagement.

Tracking & analytics SEO fundamentals Page-speed signals Funnel wiring
Want Joe to walk you through these findings on a 30-min call?
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01 / The leak

Different funnels. Same four leaks.

Different shapes, same four leaks. Pick a service to install based on which one is bleeding you the most.

LEAK 01

Overlapping software

You are paying three tools to do one job. Your last audit was your accountant noticing the renewals, not your team noticing the waste.

LEAK 02

Attribution blindness

You can tell me revenue is up. You cannot tell me which channel earned it. So you keep funding what you always funded.

LEAK 03

ASO neglect

Your app is downloaded by people who already knew about you. The App Store is a search engine you do not show up in.

LEAK 04

Channel mis-spend

You spend the most where the conversion is the slowest. The dashboards do not tell you because they were not built to.

02 / The Stack

Ten services. One operator.

Most marketers hand you a fragment and call it a strategy. I build every layer of the stack and connect them, so messaging feeds the site, the site feeds the ads, the ads feed the CRM, and the CRM tells you what worked.

I read your full funnel end to end - software bill, analytics, channel mix, messaging, brand surfaces - and write a one-document diagnosis you can act on without me.

  • Stack inventory + overlap map
  • Channel-by-channel waste read
  • 90-day install plan with sequencing

Without this you keep paying for tools that quietly cancel each other out.

Pairs with GA4 + attribution Messaging

I look at every channel you actually run - organic, paid, owned - and tell you what is working, what is wasted, and which surfaces are eating budget without earning it.

  • Channel-by-channel diagnosis
  • Content audit + tone read
  • Re-allocation plan

Without this you keep boosting posts that have nothing to convert into.

Pairs with Paid media Messaging

Technical audit, on-page rewrite, content scaffolding, and the schema and llms.txt layer most sites still skip. Built around the keywords your customers actually use, not the ones an old agency wishlisted.

  • Indexation + crawl repair
  • On-page rewrites + schema
  • Content priority map

Without this your paid spend is paying for traffic Google would send you at no cost.

Pairs with Web design + build GA4 + attribution

Keyword research, screenshot strategy, metadata rewrite, and the Apple Search Ads layer that compounds with it. Built on what users actually search for, not what an engineer guessed.

  • ASO keyword strategy
  • Listing + screenshot rebuild
  • Apple Search Ads runway

Without this your app sits on a shelf no one walks down.

Pairs with Paid media Brand identity

Account architecture, campaign build, creative direction, and the measurement layer that proves the spend is working. I run Apple Search Ads, Meta, and Google directly. No agency middleman.

  • Account audit + restructure
  • Campaign build + creative direction
  • Weekly read with action items

Without this you are paying agencies to mark their own homework.

Pairs with GA4 + attribution Messaging

I rebuild your GA4, your GTM container, your server-side tracking, and your dashboards so the numbers you report are the numbers that actually drove the result. No more "growth is up but I cannot tell you from where."

  • GA4 + GTM rebuild
  • Conversion + attribution model
  • Dashboards your CEO can read

Without this you cannot tell which channel made the quarter.

Pairs with Full-funnel audit Paid media

I design and build the site. Webflow if marketing-led, React if you need a product surface. Either way it ships with the messaging, schema, motion, and instrumentation baked in.

  • Design + build
  • On-page SEO + schema
  • Analytics + CRM wiring on day one

Without this your site is the slowest part of your funnel.

Pairs with SEO GA4 + attribution

Positioning, value props, page hierarchy, and the line-by-line copy that goes everywhere your brand shows up. Built around the words your customers already use.

  • Positioning + value-prop map
  • Page hierarchy
  • Channel-by-channel copy library

Without this your channels are arguing with each other.

Pairs with SEO Brand identity

Script, edit, motion, and the AI-assisted pipeline that makes weekly video sustainable for a team your size. No vanity production budgets.

  • Channel + format plan
  • Script + edit pipeline
  • Distribution layer

Without this your competitors are showing up daily while you are showing up quarterly.

Pairs with Messaging Paid media

Marks, type, color, voice, and the design system that lets every page, post, and ad feel like the same company. Built to scale, not to win an award and then break.

  • Identity system
  • Type + color tokens
  • Voice guidelines + applications

Without this you spend forever reinventing what should already be decided.

Pairs with Messaging Web design + build
03 / The blueprint

An installed system.
Schematic view.

What you actually get when the engagement ends. Every service maps to a layer. Every layer connects to the next. You own the wiring.

FIG. 02
The Installed Marketing OS
Operator
J. Pfender
Scale
1:1
Rev.
2026.05
L1 Diagnose
A01 Funnel audit A02 Social audit
L2 Capture
B01 SEO B02 ASO B03 Paid media
L3 Instrument
C01 GA4 + attribution
L4 Build
D01 Web design + build
L5 Distribute
E01 Messaging E02 AI video
L6 Brand
F01 Brand identity
OperatorJ. Pfender Data inOne source OwnershipYours StatusLive
04 / The engagement

Audit. Diagnose. Install. Run.

Two-week audit, a focused diagnosis call, then a 90-day install. Optional retainer after. You own everything that gets built.

Step 01 / Audit

Audit

Week 1-2 Read Owned

Two weeks. I look at every channel, every tool, every dashboard. You get a written read of what is leaking and where the budget is hiding.

Reading the funnel
Step 02 / Diagnose

Diagnose

Day 14 Sync Plan

We sit on the audit together. I walk you through the read, the install plan, and the trade-offs. You decide what gets installed first.

Aligning the plan
Step 03 / Install

Install

Week 3-12 Build Wire

90 days. Site, instrumentation, messaging, the first paid layer, the first content layer. You watch it ship, you own everything that gets installed.

Shipping the engine
Step 04 / Run

Run

Day 90+ Operate Yours

Optional retainer. I keep operating the engine for you, or I hand it off to your team with a runbook. Either way it keeps running because you own it.

Yours to operate
05 / The engine, live

I do not rent your operations.
I install them.

Real software I built and run. Tree CRM consolidates the CRM, email, scheduling, and automation you're renting separately into one system you own - so every channel reports to one place and the overlap tax disappears.

Open the live app
Search contacts, deals, tasks... ⌘K
Pfender Marketing Co.
9 Add
1,284 contacts
Good afternoon, Joe Pfender.
3 tasks need your attention today
Thursday, May 21
Monthly revenue
$14.2k
12% vs last month
Total revenue
$208k
from paid invoices
Active clients
12
2 this month
Pipeline value
$71k
28 open deals
Lead pipeline$71k in pipeline
Cold lead 6 Contacted 11 Meeting 4 Proposal 5 Negotiating 3 Won 6
Contact Task Deal Check Inbox3 Schedule AI Assistant
Sales Funnel Total: $71k
Qualified
9 deals
$27k
Meeting
6 deals
$19k
Proposal
5 deals
$15k
Negotiating
3 deals
$11k
Closed Won
6 deals
$22k
Win rate 41% Avg cycle 17 days
Revenue 6M12MAll
DECJANFEBMARAPRMAY
MRR
$14.2k
This month
$14.2k
YTD paid
$86k
Today's Focus
Due today (1)
Send proposal to Harbor CoffeeToday
Upcoming (2)
Review homepage draft - Cedar & Co.1d
Kickoff call with Brightline Fitness2d
Recent Activity AllDealsEmails
Audit run - harborcoffee.co2h
Proposal sent - Northside Studio3h
New lead - Maple Street Dental4h
Invoice paid - Vantage Realty6h
Email sent - Oak & Iron1d
View all →
06 / Pick the door

Two paths. Same operator.

Tree CRM · Beta 50 founding seats

Join the Tree CRM beta

The operating system I install for clients, open to 50 founding users at no cost while it is in beta. The full workspace, real data, and a direct line to me.

  • The full Tree CRM workspace - leads, deals, events, and messaging
  • At no cost through the beta, no card required
  • Your feedback shapes what gets built next
  • Onboarding and support direct from me
Claim a beta seat →
Audit

Run the marketing audit

Drop your URL and the tool scans your site and software stack in about 60 seconds - the same first pass I run before any engagement. Complimentary, no engine required.

Your site, scanned live
Ready
Enter a URL to see the highest-leverage leaks, named and ranked. Tracking, SEO, page-speed, and funnel wiring all checked.
07 / Or just reach out

Skip the scan. Send your details.

Not ready to run the audit? Tell me about your business and I will reach out to talk through where your funnel is leaking.

Book a discovery call